Advanced Television - OTT 2014: Advertising, targeting, measuring, believing
Part 5 of 7. Not long ago OTT was defined as a threat to conventional pay TV. Now it is recognised as an enabler of TV Everywhere provision, a key defence against alternative providers. But, whether as part of the pay TV package or as a new challenger service, has the real potential of OTT been fully recognised and exploited? Advanced Television brought together four expert practitioners from Adobe, DivX, Irdeto and Qarva to discuss OTT today and forecast its development in coming years.