A home-grown approach to video content management may be ideal for start-up OTT services looking to manage a limited range of workflows. Basic computer scripts controlling off-the-shelf tools can offer cost-effective transcoding and encryption for small or static content libraries. But as your service takes off, be vigilant for evidence that a do-it-yourself approach is limiting growth.
A survey of 475 global video service providers, including pay TV and OTT operators, and content producers a...
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