White paper: Using TV everywhere to drive premium TV services

February 9, 2017

In this Irdeto-sponsored white paper, Brett Sappington, Director of Research at Parks Associates, discusses how pay TV operators are re-focusing their multi-screen strategies to include premium services to drive incremental revenues, to minimize the effects of cord-cutting and cord-shaving and to combat the continuous assault from competitive OTT services and piracy.

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