New data from Irdeto indicates that content theft by pirates has become a full-fledged business. According to the data, today there are more than 2.7 million advertisements on e-commerce websites, including Amazon, eBay and Alibaba for illicit streaming devices. These ads can also be found on social networks, including Facebook, Twitter and other prominent social media platforms. Typically, consumer choice comes down to content, value and convenience. Pirates exploit those three needs by offering services and devices that rival their legal counterparts. These strategies and numbers not only indicate that pirates are becoming more business savvy, but that they are now formidable competitors to established pay TV operators.