Life is not simple for providers of over-the-top (OTT) Internet video services – whether they are pay TV operators or new pure-Internet players. Services like Netflix have proven that it’s possible to attract large audiences to Internet-delivered premium video content, but staying competitive is difficult. Devices that can consume Internet video are proliferating to include set-top boxes (STBs Smart TVs, optical disc players, and game consoles as well as PCs, laptops, and smartphones.
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