New content protection requirements around premium content are upping the ante for delivery to unmanaged devices. Many of these requirements we’ve come to expect in managed devices, but with the emergence of OTT services the requirements have softened to accommodate the app on CE device consumption model.
Ultimately many of these security components including hardware root of trust or hardware decode pipeline exist on most CE devices. Their access is unfortunately restricted due to the closed nature of the device itself. Access to this functionality must then be acquired through approved mechanism on a per device basis.
Many video operators are quickly concluding that the only way to get UHD or early window content to these devices is via the devices’ native DRM. In order to obtain the device coverage desired, this necessitates a multi-DRM content protection strategy. Advances in the space of common media formats as well as common encryption enable the efficient deployment of such architectures.
For a deeper dive on the topic, check out my talk at the SCTE UK Summer Lecture.