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Case study: Delivering broadcast TV to Australia

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www.irdeto.com ©2015 Irdeto, All Rights Reserved. 1 THE SOLUTION • A highly integrated content management system that smoothly handles encoding, encryption and flow of content from the existing pay TV broadcast system to the consumer's PC • A series of pay-per-view (PPV) business rules that simplifies the billing process by ensuring accurate charging of a customer's credit card every time premium content is downloaded • Highly automated processes that require limited staff intervention to arrange daily video library updates or launch new services THE CHALLENGES • Improve subscriber services in the face of growing Australian TV channel competition • Boost retention rates with more convenient catch-up TV access to content at any time • Attract more customers with innovative services, on more devices • Deliver existing content to PCs and laptops • Leverage the reach of the Internet to build new revenue streams • Provide new services without significant increase in administrative workload THE BENEFITS The Irdeto content management solution enables the pay TV company to: • Offer a near-HD quality viewing experience on consumer PCs • Stand out from the competition with more than 30 channels of premium TV content available on PCs – a factor that helped the company achieve 130 percent of its targeted customer uptake in the first eight weeks following launch alone • Increase customer loyalty and decrease churn • Develop new revenue streams that leverage the power of the Internet to reach a broader audience - on average, subscribers download two to three shows per week • Offer consumers an easy to use PC-based viewing experience • Ensure more complex service delivery does not require increased staffing levels, thanks in part to a highly automated workflow • Meet consumer demands for flexible viewing: offering both 'time shifting' and 'place shifting' Irdeto delivers broadcast TV to PC'S, Laptops and smart phones for leading Australian pay TV operator. Case Study Last modification: 13-11-2015 / 01:50 PM GMT+01:00 Australian Operator

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