Irdeto Global Consumer Piracy Survey

Nearly half of consumers around the globe are willing to stop or watch less pirated video content

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Page 1 of 4 Nearly Half of Consumers Around the Globe Are Willing to Stop or Watch Less Pirated Video Content The largest global consumer piracy online survey ever conducted finds that consumer education could reduce the number of individuals (52%) who watch pirated video content BRUSSELS, CABLE CONGRESS, 8 March 2017 – Irdeto, the world leader in digital platform security, has released results of the largest consumer piracy survey ever conducted. The Irdeto Global Consumer Piracy Survey of more than 25,000 adults across 30 countries found that despite the high number of consumers around the globe watching pirated video content (52%), nearly half (48%) would stop or watch less illegal content after learning the damage that piracy causes the media industry. This willingness by nearly half of consumers to change their viewing habits speaks to the huge impact that education could have on reducing the number of people who pirate video content. The positive outcome of an industry-wide education initiative could have the most impact in Latin America and APAC. Fifty-nine percent of consumers who watch pirated content in Latin America and 55% in APAC stated they would watch less or stop watching pirated video content after learning that piracy results in revenue loss from studios, affecting investments in future content creation. Conversely, only 45% in Europe and 38% of respondents from the US said that they would watch less or stop watching pirated content. This indicates that simply educating consumers in these regions about damages associated with revenue loss may not be enough. However, an education initiative focusing on piracy's impact on the creative process of producing content, coupled with knowledge on how piracy is often linked to criminal organizations and that pirated content could include malware aimed at stealing consumer's personal information, may resonate better in those markets. "A battle is being waged in the media & entertainment industry," said Doug Lowther, CEO, Irdeto. "Legal content offerings are no longer only competing against each other. Pirates have undoubtedly grown into a formidable foe that should not be ignored. With more than half of

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