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Datasheet: Irdeto TraceMark™ for OTT

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Datasheet Last modification: 25-10-2019 / 11:10 am GMT+01:00 1 © 2019 Irdeto. All Rights Reserved. IRDETO TRACEMARK™ FOR OTT Forensic watermarking to protect live and on-demand content delivered over-the-top (OTT) Video viewing habits have changed across the world, especially among younger consumers. People watch movies, TV series and sports on personal devices via an OTT service more and more – sometimes even exclusively – because of the attractive content offering, pricing and convenience. Unfortunately, pirating OTT content and illegally redistributing it over the internet has also become easier with the availability of technology and broadband speed. Internet redistribution piracy is now the greatest threat to the media business. If you want to offer a competitive OTT service that grows in revenue and profit, you must have a security strategy that enables you to acquire premium content and protect its value from piracy. Content owners such as Hollywood studios and sports rights holders have raised the security requirements for premium content in order to combat content redistribution piracy. For example, with the introduction of ultra HD (UHD) content, MovieLabs has defined a set of security requirements which all providers must meet to be eligible for premium content such as early release movies. These include forensic watermarking and breach/piracy response to help service providers stay one step ahead of the pirates. Irdeto TraceMark for OTT is a forensic watermarking solution that embeds a unique, persistent and invisible mark to identify the content and individual streams. It protects video on demand (VOD) and live content, such as sports, delivered over the Internet. When used in conjunction with Irdeto Piracy Control services, it provides a quick and easy method to trace the content or stream back to the source of the leak and enable service providers to take actions against the pirate. TraceMark is also pre-integrated with Irdeto Control, the multi-DRM and policy management system to help you launch OTT services that support the widest range of devices and business models. Only with this level of security and ease of management can premium content be conveniently and widely offered to consumers on any screen.

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